GHANA: VOLTIC GHANA ASSURES COMPETITION WITH IMPORTED BRANDS AS IT COMMANDS 65% MARKET SHARE IN GHANAIAN MINERAL WATER MARKET

By: Azietrogah Freeman Koryekpor| www.africanakua.com, Ghana

Leading bottled natural mineral water producer, Voltic Ghana Limited, was a target for imported brands which were predominant on the Ghanaian market a few years back, the Public Affairs and Communications Manager of the company, Mrs. Joyce Ahiadorme has disclosed.

According to her the company’s commitment to quality and excellence resulted in its command of 65% market share in the Ghanaian Mineral Water business three years after its inception.

Mrs. Ahiadorme made this claim when she was addressing financial journalists during a tour of the company’s new manufacturing plant at Peduase Boahenvillen in the Eastern Region.

The tour was aimed at solidifying an existing relationship with the media and further deepening stakeholder confidence in the company’s operations, as well as the high international standards under which Voltic mineral water is produced.

The company, established in 1995 has evolved over the years from its humble entrepreneurial beginnings into one of the most trusted water brands in Ghana. Voltic maintains its market leading position in the mineral water market and is renowned for its commitment to quality. What’s more, today the company is a subsidiary of the Coca-Cola Beverages Africa Limited (CCBA) and a part of The Coca Cola Company.

With a 24-year track record in Ghana, the company is proud to employ more than 434 permanent staff across two bottling facilities, supplying a broad range of ready to drink non-alcoholic products in the soft drinks, water and juice categories.

Again, the Public Affairs and Communications Manager revealed that Voltic has franchise agreements with distinguished key sachet operators all over the 14 regions of Ghana. The arrangement enables small- and medium-scale enterprises (SME) across the country to produce, package and sell Cool Pac sachet water under stringent quality control. Each production facility is monitored against Voltic’s quality criteria including frequent, unannounced inspections and quarterly audits.

In 2018, through CCBA, Voltic invested over $601,373.00 in upgrading the various sachet plants as part of the processes to ensure safety and quality of the products.

With an average daily production of 200,000 bags of quality sachet water to serve the needs of the market, the Voltic franchisees, mostly Ghanaian establishments, employ more than 2000 permanent workers directly and several others indirectly through the Cool Pac sachet value chain.

Currently Voltic oversees 60 sachet factories with 6 Safety Health Environment and, Quality and Commercial personnel who are directly and solely working at the various factories.

She said “as a hydration company we acknowledge that clean drinking water is an essential need for human life. We believe that Government, businesses and civil societies should work together to provide access to affordable and clean water to meet the basic human needs of its citizens.”

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