By: Richard Fiebor/ www.africanakua.com, Ghana
StarTimes, Africa’s leading TV Operator, has joined the #INFORAFRICA Alliance to fight the spread of the coronavirus pandemic within the hinterlands of Africa.
The #INFORAFRICA Alliance aims to respond to the challenges faced by Africa in tackling the pandemic.
The campaign involves hundreds of opinion leaders, celebrities and influencers to deliver preventive and lifesaving messages across the continent as well as supporting initiatives which fight the disease, create a positive impact on local communities and contribute to achieving resilience.
In a statement released to the press on Monday, May 25, Mr. Luis Lu, the Vice-President of the Chinese Electronic and Media company noted that “Today is a special day for Africa, even more special this year as the world is going through an unprecedented crisis. As the coronavirus is still threatening the continent, StarTimes is honored to join the #INFORAFRICA Alliance to bring people together and help them keep safe.”
As a prominent media platform in Africa, StarTimes has put a lot of efforts into raising awareness on the outbreak. It will keep doing so by disseminating the #INFORAFRICA influencer messages so their voices can reach more people on the continent, beyond African capitals.
Meanwhile, The #INFORAFRICA campaign already has the support of a variety of African influencers including African music legend Awilo Longomba, British-congolese comedian Eddie Kadi, British-Ivoirian superstar Afro B, journalist, activist and author Isha Sesay, Grammy award winning singer Mohombi, Nollywood superstar Destiny Etiko, Ghanaian actor John Dumelo, soccer players Tresor Lualua and Yannick Bolasie.
In addition to the global awareness campaign, #INFORAFRICA aligns with the efforts of the World Health Organization (WHO), African governments and their national health authorities to provide accurate information in order to stop the spread of the pandemic on the continent.
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